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Communication and Public Relations  
  Country Lebanon  
  Project No. 552738
     
  Title Developing the Communication Function at the Ministry of Finance/ Institute of Finance
     
  Period 2005 - 2006
     
  Financing European Union
     
  Beneficiary Lebanon Ministry of Finance
     
  Objective

The overall objective of this project was to provide the Ministry of Finance (MoF) with first hand advice and assistance needed in the following areas:

     
  Developing an external communication and public awareness strategy in alignment with the strategic vision of MoF
     
  Developing an internal communication strategy for the Institute of Finance and for the MoF three main directorates: the Directorate General of Finance, the Customs Administration (DG and Higher Council) and the Directorate of Cadastre and Land Registry
     
     
  Services
Provided
A critical analysis of the present situation of communication and information functions at the MoF, various directorates and at the Institute of Finance is made. Strengths and weaknesses of information production and dissemination and their root causes and sources are examined.
     
  A global Communication and Public Awareness Policy for the external and internal communication, that underpins major services to citizens and reinforce citizens’ trust in the reform programs undertaken by the MoF is developed.
     
  An action plan for modernising the internal and external communication and information functions at the MOF major directorates and at the Institute of Finance is developed.
     
  An in-house discussion session for top and middle-level employees aimed at demonstrating public communication and information approaches, is organized.
     
  A study tour abroad aiming at demonstrating best practices and broadening the experience of the concerned staff in the domain of communication and information dissemination is organized.
     
     
  Budget € 63.700 (67%)
     
  Expert
Months
1 STE (2 M/M)
     
         
     
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